' Suggestions for Station Programming and Community Action'
Every radio and television spot offers a 'Tip for Action Against Violence'. The enclosed fact sheets expand on the tips and were developed around the themes of. Violence Against Women, Violence Against Children and Media Literacy. Try the following ideas at your station ... 'You Can Make a Difference'.

  Violence Against
Women and Children


  • Circulate the 'Tips for Action Against Violence' fact sheets, for use by talk show producers/hosts and newsroom assignment desks, when covering these issues on phone-in lines, talk shows, interviews, magazine shows, television features/series, etc.
  • Ask the news department to make a list of the phone numbers of local women's shelters, children's aid societies and municipal social services departments. Post it at the switchboard and in the newsroom for quick referral to callers seeking help.
  • Radio members could cull some "what you can do" suggestions from the fact sheets and prepare a series of "announcer tags" for on-air talent to read after a particular spot goes to air.
  • Make copies of the fact sheets available at your switchboard for access by staff and members of the public.
  • Suggest that your Human Resources or Communications department incorporate some of the tips in your staff newsletters.
  • Make copies of the on-air spots and tips for action available to community groups for use at their public meetings and community outreach programs.
  • Offer tapes of the on-air spots for classroom use.
  • Add your station's logo to the back of the fact sheets and photocopy for distribution.
Media Literacy
  • Poll your listeners and open the lines to opinions and comments on issues concerning media violence.
  • Promote the media literacy tools you already provide to viewers, such as viewer advisories, the 9 p.m. watershed hour, and editing feature films for television broadcast.
  • Think about a special news series which will follow a reporter to show how a news report is done and how a newscast is assembled.
  • Promote your station's membership in the Canadian Broadcast Standards Council.
  • Offer station tours or stage open house events in co-operation with local school boards.
  • Let teachers know your news staff will talk to students about the media.
  • Re-print the Media Literacy fact sheet, adding your own logo and phone number, and distribute it to school boards, community centres, and at community events, etc.
  • Invite media literacy experts to participate in your phone-in and magazine shows to publicize the issue and the station's initiatives, policies and practices.
  • Work, with community groups to hold 'town hall' meetings. Invite participants to discuss what they see on television and talk about your station's operations, standards and practices.
  • Display the Media Literacy fact sheet and a copy of the CAB Voluntary Code Regarding Violence in Television Programming in your station reception area for use by your staff and members of the public.