|Every radio and television spot offers a
'Tip for Action Against Violence'. The enclosed fact sheets expand
on the tips and were developed around the themes of. Violence
Against Women, Violence Against Children and Media Literacy. Try the
following ideas at your station ... 'You Can Make a
Women and Children
- Circulate the 'Tips for Action Against
Violence' fact sheets, for use by talk show producers/hosts and
newsroom assignment desks, when covering these issues on phone-in
lines, talk shows, interviews, magazine shows, television
- Ask the news department to make a list of
the phone numbers of local women's shelters, children's aid
societies and municipal social services departments. Post it at
the switchboard and in the newsroom for quick referral to callers
- Radio members could cull some "what you
can do" suggestions from the fact sheets and prepare a series of
"announcer tags" for on-air talent to read after a particular spot
goes to air.
- Make copies of the fact sheets available
at your switchboard for access by staff and members of the
- Suggest that your Human Resources or
Communications department incorporate some of the tips in your
- Make copies of the on-air spots and tips
for action available to community groups for use at their public
meetings and community outreach programs.
- Offer tapes of the on-air spots for
- Add your station's logo to the back of the
fact sheets and photocopy for distribution.
- Poll your listeners and open the lines to
opinions and comments on issues concerning media violence.
- Promote the media literacy tools you
already provide to viewers, such as viewer advisories, the 9 p.m.
watershed hour, and editing feature films for television
- Think about a special news series which
will follow a reporter to show how a news report is done and how a
newscast is assembled.
- Promote your station's membership in the
Canadian Broadcast Standards Council.
- Offer station tours or stage open house
events in co-operation with local school boards.
- Let teachers know your news staff will
talk to students about the media.
- Re-print the Media Literacy fact sheet,
adding your own logo and phone number, and distribute it to school
boards, community centres, and at community events, etc.
- Invite media literacy experts to
participate in your phone-in and magazine shows to publicize the
issue and the station's initiatives, policies and
- Work, with community groups to hold 'town
hall' meetings. Invite participants to discuss what they see on
television and talk about your station's operations, standards and
- Display the Media Literacy fact sheet and
a copy of the CAB Voluntary Code Regarding Violence in Television
Programming in your station reception area for use by your staff
and members of the public.